Spokane Brand

Within the Washington service area, Providence faced aggressive competition from neighboring hospitals. Executive leadership identified the need to come out strong with a campaign to build inpatient volume and expand market share.

There was a call to do something different – to try to break from the homogenous pack of healthcare advertising currently in market. So we set out to develop something striking and unusual. Providence isn’t about one-size-fits-all care but about care that fits the consumer – their condition, personality, humanity. We decided to highlight different personas to show how Providence understands what is important to them - in health, and life.