Providence Brain and Spine Institute

Providence needed to elevate its profile among referring providers whose patients were in need of specialized neuroscience care. And so we created an effective business-to-business media campaign for both Providence Brain and Spine Institute in Oregon and Providence Spokane Neuroscience Institute in Washington.

The goal was to educate referring providers about expanded access to accomplished specialists and establish that a referral to Providence isn’t just a handoff - it’s a partnership built around that patient.

The concepts intentionally created visual drama around an individual to emphasize the humanity of medicine. For someone facing uncertainty in health, a referral isn’t just a piece of business - it’s a life-changing experience.