One Health Plan for Life

Health insurance can be cold and unwelcoming. Providence Health Plan wanted to warm that perception - and create a years-long brand campaign that would bring a sense of connection and understanding to current and prospective members. Working with a brand leader and creative director from a major Pacific Northwest agency, we scripted and produced three :30 anthem spots that capture the sensibility and singularity of the ages and stages of life, and all the little tendernesses that exist within. Each spot was filmed on location, with the local production company GROW, and with music by local artists. The campaign was intended to cultivate affinity and build long-term relationships, both with Providence Health Plan and the larger Providence health system. And to cement for consumers that better health makes for a better life.