Providence Brand: Spec Work

Providence wanted to launch a brand campaign that was adaptable to all brand affiliates within its system - and versatile enough to promote service and product lines. With my long-time design partner, we developed three campaign concepts that spoke to health as much as care, and that positioned Providence as one unified organization with a particular focus: you (the consumer).

We also wanted to nod to how consumers can take an active role in their own health, and how Providence supports them in that journey.

We built out a series of print and digital ads, and script treatments, to illustrate the voice, tone and visual uniqueness of each concept.