Portland Timbers: A Partnership with Providence
“Love of sport brings us together, love of community keeps us together.”
In 2014, the Portland Timbers entered into a 15-year partnership with Providence Oregon. With that came the privilege and responsibility of connecting a beloved Portland institution - Major League Soccer - with the health and wellness of the community. The partnership included building on the relationship with the Portland Thorns FC as well. Go Beyond the Park encouraged anyone with skin in any game to tend their personal health, and the health of their community.
Our internal creative team had exclusive access to Timber Joey and the field for a custom video shoot, as well as access to the stadium for custom photography, used throughout the campaign.
What it means to go beyond the park.
It’s the intersection of fans and players, generations who pledge allegiance to their team, their city, their PEOPLE.
This is the place where how we live meets what we love. It’s about all of us, cheering for the best in each other – and ourselves. And it’s about taking what happens here and bringing it out there. It’s rolling up our sleeves every day, putting courage to work, creating something remarkable. It’s doing and giving and believing.
This is what it means to go beyond the park.
