Providence Health Plan: Individual Insurance
This campaign launched as a way to entice insured individuals to have a look at Providence as a potential health plan partner. Insurance isn’t the most exciting of subjects, so I worked at having some fun with the idea of decision-making. From radio to print, the campaign brought both personality and humanity to an otherwise dull and dreaded experience.
Providence Health Plan: Medicare
For Medicare open enrollment, I scripted and developed the shot list, in partnership with our director of photography, for this 60-second broadcast spot that was filmed on location in Portland, Oregon.