OR14-00622_HP_ADV_PHP-individual-open-enrollment-specific-ads_Breathe.jpg

Providence Health Plan: Individual Insurance

This campaign launched as a way to entice insured individuals to have a look at Providence as a potential health plan partner. Insurance isn’t the most exciting of subjects, so I worked at having some fun with the idea of decision-making. From radio to print, the campaign brought both personality and humanity to an otherwise dull and dreaded experience.

OR14-00622_HP_ADV_PHP_personality_web-300x250.jpg
OR14-00622_HP_ADV_PHP-individual-open-enrollment-specific-ads_personality.jpg
HP15-90027_HP_ADV_Indy open enroll ads_Jan_Medford Mail Trib_MOM_FINAL.jpg
HP15-90029_HP_ADV_Individual open enroll ads Jan_Medford Mail Trib_DUDE_FINAL .jpg
OR14-00622_HP_ADV_PHP-individual-open-enrollment-specific-ads_Good-News.jpg

Providence Health Plan: Medicare

For Medicare open enrollment, I scripted and developed the shot list, in partnership with our director of photography, for this 60-second broadcast spot that was filmed on location in Portland, Oregon.

Full-Page Ad, The Oregonian

Full-Page Ad, The Oregonian

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