Welcome Email Series

How to welcome current patients and prospects into the fold at Providence? With a series of emails that introduces them to the mission, and walks them through the features and benefits that come with trusting their health to Providence.

No such email journey existed, and so the creative team mapped the content outline and matrix for the series in partnership with our marketing leads, ensuring a logical and satisfying consumer journey that also held true to the brand promise of understanding and caring for the whole person.

This series was created to be adaptable for affiliate brands as well, including Swedish, Kadlec and Covenant. It also included a standard message and graphic around protocols in place to protect patients from COVID-19 exposure.