SCL Health: Montana Orthopedics

In 2021, SCL Health Medical Group acquired Montana Orthopedics, which has a long history in southwest Montana. Given the newness and unfamiliarity of this partnership, along with the fact that residents of Butte were likely to seek this kind of care outside of town, SCL Health Medical Group-Montana Orthopedics wanted to assure folks there was no need to leave home for expert orthopedic care.

To help drive that point home, the client selected the concept You belong, which leans into the idea that a person is as connected to their place as they are to the people and pursuits they engage with in that place. And when the body is out of alignment, that connection with their passion can break.

This concept is about helping the consumer see where they belong, and then bringing a sense of urgency – and revealing a path forward – to get back there. Hometown care for homegrown enjoyment.

As of April 2022, SCL Health is now Intermountain Healthcare.