Montana Maternity

After a decades-long absence from the labor and delivery market, Providence reintroduced maternity care to the Missoula, Montana, community – with a brand new family maternity center. The goal of the campaign creative was to trumpet the new facility, highlight the partnership between Providence St. Patrick Hospital and Western Montana OB-GYN physicians and, most importantly, honor and celebrate the excitement of parents-to-be: in particular, moms. The baby footprint in Providence colors is a nod to pride of birthplace.